Beauty in engineering
To develop an analog solution that would tell the stories of engineering and capture the curiosity of the viewer.
PENSA partnered with Strategy Studio to create a dynamic and inspiring installation at the American Society of Mechanical Engineers (ASME) headquarters.
The core of the solution is a wall of mechanical signage triads that align the visual language of the storybased graphics with the language of engineering and ASME.
The triads expand when rotated through the use of a cam mechanism and snap into place. Each story is displayed on a single triad with a strong central image, a brief overview, and a fact-based diagram or info graphic. The team settled on the triangle as the basic building block to reveal the stories in a non-linear way.