Pensa asme display full bay v1 1280x842


Beauty in engineering

To develop an analog solution that would tell the stories of engineering and capture the curiosity of the viewer.

PENSA partnered with Strategy Studio to create a dynamic and inspiring installation at the American Society of Mechanical Engineers (ASME) headquarters.


Design Strategy
Mechanical Engineering
Manufacturing Liaison
Sourcing / Production Support

Immersive stories

The core of the solution is a wall of mechanical signage triads that align the visual language of the storybased graphics with the language of engineering and ASME.

Pensa asme display front v1

Mechanism driven

The triads expand when rotated through the use of a cam mechanism and snap into place. Each story is displayed on a single triad with a strong central image, a brief overview, and a fact-based diagram or info graphic. The team settled on the triangle as the basic building block to reveal the stories in a non-linear way.

Pensa asme display detail v2
Pensa asme display detail v1
Pensa ASME install
Pensa ASME process3
Pensa ASME process4

Related Projects

See All


Making every drop count



A daily ritual, redefined