Beauty in engineering
Pensa partnered with Strategy Studio to create a dynamic and inspiring installation at the American Society of Mechanical Engineers (ASME) headquarters. Together we developed an analog solution with an ever-changing scheme that would tell the stories of engineering and capture the curiosity of the viewer.
The core of the solution is a wall of mechanical signage triads that align the visual language of the storybased graphics with the language of engineering and ASME.
The triads expand when rotated through the use of a cam mechanism and snap into place. Each story is displayed on a single triad with a strong central image, a brief overview, and a fact-based diagram or info graphic. The team settled on the triangle as the basic building block to reveal the stories in a non-linear way.