ASME
Beauty in engineering
Pensa partnered with Strategy Studio to create a dynamic and inspiring installation at the American Society of Mechanical Engineers (ASME) headquarters. Together we developed an analog solution with an ever-changing scheme that would tell the stories of engineering and capture the curiosity of the viewer.
Services
Immersive stories
The core of the solution is a wall of mechanical signage triads that align the visual language of the storybased graphics with the language of engineering and ASME.
Mechanism driven
The triads expand when rotated through the use of a cam mechanism and snap into place. Each story is displayed on a single triad with a strong central image, a brief overview, and a fact-based diagram or info graphic. The team settled on the triangle as the basic building block to reveal the stories in a non-linear way.
